Operations

Use deeper data insights to guide and optimize your category decisions with a direct impact on revenues and gross profit.

What can you achieve with 11Ants Retail Insight Cloud:

Compare your stores and identify ways to optimise sales in the weakest performing stores, while learning from the best performing ones.

Discover the true drivers of your stores performance – do you have more customers shopping or are your customers buying more of your products?

Identify opportunities to enhance a store’s performance. Easily determine your stores busiest times and dig deeper to find valuable products that are out of stock at critical times.

Save and run your favourite reports to easily keep track of your key metrics – weekly unit sales, price changes, customer visits, basket sizes etc. Over 40 retail KPIs can be tracked.

Are you offering the optimal product range for your customer base? Does this need to change by region, demographics or other attributes? These questions and more answered simply and quickly with 11Ants.

Track the results of test campaigns on your store layout or design and easily compare to your current stores.

Modules To Explore

We all know that understanding your customer is fundamental to your success. But how much of this understanding is based on ideals rather than true data insights.  These modules track your customer behaviours and allow optimal marketing to the right person at the right time.

Key Measures Module

Use this module to understand what is happening to your key metrics.

Customer Scoring Module

Identify your most and least valuable customers and set objectives for them.

Busy Times Module

Understand when customers purchase your products – by time and day of week.

Four Quadrant

Visualize products, categories, stores, regions, promotions, customers or customer segments in a BCG style four quadrant matrix.

Micro Segment Builder

Create multi faceted customer segments with this invaluable and flexible tool.

Profiles

Describe who shops your products, categories, stores, regions, or promotions.

Shopper Decision Hierarchy

What decisions do customers make when they shop a category? What products can be substituted?

Top 1000

Rank your products, categories, stores, regions, promotions, customers or customer segments by 50+ retail KPIs.

Gain Loss

An in depth look at what changes if a product is delisted, a new product introduced or a product was promoted.

Basket Contents

Identify which products are purchased together.

Lost Sales

Identify lost sales opportunities caused by stock outs.

Performance

An illustrative view highlighting the drivers of growth and decline. Understand not just what happened, but why.

Promotion Portfolio

Understand the impact of promotions on the promoted items, the category and the entire store shop.

Range Optimization

What products bring in the most/least revenue? Does delisting this product impact on a certain customer?

SKU KPIs

An interactive summary of 50+ retail category KPIs. Drill down each department to find the information you need at a SKU level.

Key Measures Module

Use this module to understand what is happening to your key metrics.
50 + Retail KPIs applied to any pocket of business

Over 1 trillion possible permutations in real time

Exploratory / Multi Graph / Mini Dash Modes

Two Independent Measures

Line / Bar / Stacked Column / Table

Focus Period and two x Comparison Periods plus Change Analysis

Trends – Daily / Weekly / Monthly / Quarterly / Annual / Custom

Two Levels of drill down (on any nominated dimension)

Customer Scoring Module

Identify your most and least valuable customers and set objectives for them.
Use this module to rapidly build value segmentations of your customers and much more.

Build what-if scenario forecasts to quantify the impact of successfully influencing them.

Profile customers and identify which products are most important to them including those products where promotion impacts their purchase decision.

Micro Segment Builder Module

Create multi faceted customer segments with this invaluable and flexible tool.

Use this module to identify customers and build micro-segments and highly targeted campaign lists based upon specific purchase behaviours.

 

You can select customers based on:

The way you communicate with them

Their engagement with your company or specific stores

Their engagement with products, categories or brands

Their engagement with promotions, and

General customer attributes (e.g., demographics)

Profiles Module

Describe who shops your products, categories, stores, regions, or promotions.

Describe:

Who buys a product?

Who buys a brand?

Who shops in a store?

Who takes up a promotion?

Powerful features include:

Percentage of customers in each segment

Index against the base

Compare change in profile over two time periods

Compare change in profile between two products, categories, stores, regions, or promotions.

Busy Times Module

Understand when customers purchase your products – by time and day of week.

Use this module to understand when products are selling:

Optimal days and times for in-store demos and sampling

Best time to restock

Best time to have shipments of perishable goods arrive

Which day a promotion has the biggest impact

How buying behaviours change on given days

Four Quadrant Module

Visualize products, categories, stores, regions, promotions, customers or customer segments in a BCG style four quadrant matrix.
Visualize any attribute in your dataset (the above is just a sample)

Visualize on three dimensions (x-axis, y-axis, bubble size)

Apply 50+ retail KPIs independently to each dimension

Visualize not only on the KPIs but on absolute or percentage change between any two periods

Some example use cases:

Sales vs store distribution

Basket size vs frequency

Sales on promotion vs baseline sales

Plus literally thousands more

Shopper Decision Hierarchy Module

What decisions do customers make when they shop a category? What products can be substituted?

Use this module to understand how customers shop your category to optimize your planogram (i.e., if customers select on pack size before brand then arrange a planogram by pack size rather than by brand).

 

This module should also be used as the first point of a range review to understand how a customer looks at your categories to make:

An accurate determination of which product segments are in growth

Which are giving you the most sales

Which are substitutable and with which products

The module also allows you to select a view based on complementary vs substitutable products to understand cross-sell relationships within your category.

Top 1000 Module

Rank your products, categories, stores, regions, promotions, customers or customer segments by 50+ retail KPIs.
Rank on any attribute in your dataset (the above is just a sample)

Rank on 50+ retail KPIs

Rank not only on the KPIs but also on absolute or percentage change between any two periods

Graphically display the top or bottom 100

Table display top or bottom 1000

Export entire list (up to several million)

Promotion Portfolio Module

Understand the impact of promotions on the promoted items, the category and the entire store shop.
Use this module to analyse a category’s entire portfolio of promotions. The objective is to identify strongest and weakest promotions to inform future promotion planning decisions.

Basket Contents Module

Use this module to identify cross-sell and up-sell opportunities, and to identify candidates for promotions.
The module will tell you which other products are found in the basket with the focus product. These can be sorted by both “Found Together %” or by “Connection Strength”.

Gain Loss Module

An in depth look at what changes if a product is delisted, a new product introduced or a product was promoted.

Use this module to identify the impact of specific activities on a product and where the spend was transferred to or came from.

 

Answer questions such as:

Where does the spend go if I delist?

What is the impact of promotions on the category?

Does the introduction of a new product grow the category or merely cannibalize?

Lost Sales Module

Identify lost sales opportunities caused by stock outs.

This module will algorithmically predict both genuine stock outs and phantom stock outs. Export to Excel for sorting and distribution. The module has a merchandise view and a operations/logistics view.

Performance Module

An illustrative view highlighting the drivers of growth and decline. Helping you understand not just what happened, but why.

This module provides clarity as to which behavioural drivers to target to achieve our objectives through a revenue or gross profit lens.

Rapidly answer traditionally difficult and time consuming questions such as:

Have I attracted more or less shoppers?

Have I converted more or less of my foot traffic?

Have visits per customer increased or decreased?

Have units per visit increased or decreased?

Has price per unit increased or decreased?

This module can be used both strategically and tactically, analysis can be applied to any of the following:

SKUs

Brands

Categories

Promotions

Rapidly build “what if” forecasts to easily model complex behavioural scenarios

Range Optimization Module

What products bring in the most/least revenue? Does delisting this product impact on a certain customer?
Discover lost opportunities instantly by discovering where your best products are not sold.

Intelligent algorithms that predict both genuine stock outs and phantom stockouts.

Over 30 different metrics to instantly rank your product range and find your star performing products

Switch between a merchandise view and a operations/logistics view

Export to Excel for sorting and distribution

SKU KPIs Module

An interactive summary of 50+ retail category KPIs. Drill down each department to find the information you need at a SKU level.

Powerful features include:

 

Interactively expand your product categories to see growth and change down to a SKU level.

Colour coded to spot your best and worst products easily.

Categories or products on promotion are simple to spot with flags

Sort best to worst in one click

See how 11Ants can work for you. We can set you up with your own system, with some of your own demo data in a matter of hours.