Merchandising
Use deeper data insights to guide and optimize your category decisions with a direct impact on revenues and gross profit.Easily discover which products in your range are the most profitable, most popular and have the highest customer loyalty.
Stuck trying to find the right opportunities to drive customer traffic, profits and increased purchases by leveraging other activities in store? Dig deeper into your data to find these opportunities.
Find out if your physical store and online offers should be the same or different. Uncover the promotions that return different results from physical stores vs online stores.
Save and run your favourite reports to easily keep track of your key metrics – weekly unit sales, price changes, customer visits, basket sizes etc. Over 40 retail KPIs can be tracked.
Are you offering the optimal product range for your customer base? Does this need to change by region, demographics or other attributes? These questions and more answered simply and quickly with 11Ants.
Transform your relationships with suppliers by instantly providing them with real time data on their brands and next level insights.
Modules to Explore
We all know that understanding your customer is fundamental to your success. But how much of this understanding is based on ideals rather than true data insights. These modules track your customer behaviours and allow optimal marketing to the right person at the right time.
Customer Scoring Module
Identify your most and least valuable customers and set objectives for them.
Gain Loss
An in depth look at what changes if a product is delisted, a new product introduced or a product was promoted.
Promotion Portfolio
Understand the impact of promotions on the promoted items, the category and the entire store shop.
Performance
An illustrative view highlighting the drivers of growth and decline. Understand not just what happened, but why.
Key Measures Module
Use this module to understand what is happening to your key metrics.
50 + Retail KPIs applied to any pocket of business
Over 1 trillion possible permutations in real time
Exploratory / Multi Graph / Mini Dash Modes
Two Independent Measures
Line / Bar / Stacked Column / Table
Focus Period and two x Comparison Periods plus Change Analysis
Trends – Daily / Weekly / Monthly / Quarterly / Annual / Custom
Two Levels of drill down (on any nominated dimension)
Customer Scoring Module
Identify your most and least valuable customers and set objectives for them.
Use this module to rapidly build value segmentations of your customers and much more.
Build what-if scenario forecasts to quantify the impact of successfully influencing them.
Profile customers and identify which products are most important to them including those products where promotion impacts their purchase decision.
Promotion Portfolio Module
Understand the impact of promotions on the promoted items, the category and the entire store shop.
Use this module to analyse a category’s entire portfolio of promotions. The objective is to identify strongest and weakest promotions to inform future promotion planning decisions.
Gain Loss Module
An in depth look at what changes if a product is delisted, a new product introduced or a product was promoted.
Use this module to identify the impact of specific activities on a product and where the spend was transferred to or came from.
Answer questions such as:
Where does the spend go if I delist?
What is the impact of promotions on the category?
Does the introduction of a new product grow the category or merely cannibalize?
Performance Module
An illustrative view highlighting the drivers of growth and decline. Helping you understand not just what happened, but why.
This module provides clarity as to which behavioural drivers to target to achieve our objectives through a revenue or gross profit lens.
Rapidly answer traditionally difficult and time consuming questions such as:
Have I attracted more or less shoppers?
Have I converted more or less of my foot traffic?
Have visits per customer increased or decreased?
Have units per visit increased or decreased?
Has price per unit increased or decreased?
This module can be used both strategically and tactically, analysis can be applied to any of the following:
SKUs
Brands
Categories
Promotions
Rapidly build “what if” forecasts to easily model complex behavioural scenarios
Basket Contents Module
Use this module to identify cross-sell and up-sell opportunities, and to identify candidates for promotions.
