Marketing
Create a data-led brand strategy that’s based on facts not feelings.Understand customer behaviours
Who is your customer? Knowing your customers is they key to a strong brand loyalty.
Do your customers make repeat purchases and how often? What additional products do they purchase, at the same time or on a different purchase occasion? Discover your shopper profiles and start creating real marketing campaigns to reward them.
Understand your performance drivers
There’s more than one reason why your profits are up or down.
Did you sell to more customers this week or did you increase the price and sell less products? Maybe the customers that came into store spent more? Traditionally these measures have been hard to track, but with access to your loyalty data now you can truly understand the drivers behind your growth or decline.
Sales promotions that work
Often sales promotions are supplier led or based on a feel for what has worked in the past.
Optimise your promotions. Find who bought a product on sale and what drivers of sales growth were up. Did customers buy additional products in store or stick with the promoted item?
Superior customer targeting
Segmenting and targeting your customers is a vitally important part of successful marketing.
Making best use of your loyalty data through 11Ants enables optimal customer segmentation and superior customer targeting. Target customers based on their previous purchases, the stores they visit, how often they buy. Find your best customers – those that spend the most and those that visit the most.
Look for upsell and cross sell opportunities
Your best customers are your existing customers. Find ways to engage with them more and offer them additional products.
Knowing what products are frequently purchased together leads to better informed decisions on cross sell items. Track your upsell strategies and find out if they worked.
What categories and products are important to your customers
Find out in detail what each customer buys and what their purchasing behaviour is like.
Do they only ever buy products on discount? What did they buy last week? Where do they shop? How can you contact them?
Modules to Explore
We all know that understanding your customer is fundamental to your success. But how much of this understanding is based on ideals rather than true data insights. These modules track your customer behaviours and allow optimal marketing to the right person at the right time.
Customer Scoring Module
Identify your most and least valuable customers and set objectives for them.
Busy Times Module
Understand when customers purchase your products – by time and day of week.
Four Quadrant
Visualize products, categories, stores, regions, promotions, customers or customer segments in a BCG style four quadrant matrix.
Micro Segment Builder
Create multi faceted customer segments with this invaluable and flexible tool.
Shopper Decision Hierarchy
What decisions do customers make when they shop a category? What products can be substituted?
Top 1000
Rank your products, categories, stores, regions, promotions, customers or customer segments by 50+ retail KPIs.
Gain Loss
An in depth look at what changes if a product is delisted, a new product introduced or a product was promoted.
Performance
An illustrative view highlighting the drivers of growth and decline. Understand not just what happened, but why.
Promotion Portfolio
Understand the impact of promotions on the promoted items, the category and the entire store shop.
Range Optimization
What products bring in the most/least revenue? Does delisting this product impact on a certain customer?
SKU KPIs
An interactive summary of 50+ retail category KPIs. Drill down each department to find the information you need at a SKU level.
Key Measures Module
Use this module to understand what is happening to your key metrics.
50 + Retail KPIs applied to any pocket of business
Over 1 trillion possible permutations in real time
Exploratory / Multi Graph / Mini Dash Modes
Two Independent Measures
Line / Bar / Stacked Column / Table
Focus Period and two x Comparison Periods plus Change Analysis
Trends – Daily / Weekly / Monthly / Quarterly / Annual / Custom
Two Levels of drill down (on any nominated dimension)
Customer Scoring Module
Identify your most and least valuable customers and set objectives for them.
Use this module to rapidly build value segmentations of your customers and much more.
Build what-if scenario forecasts to quantify the impact of successfully influencing them.
Profile customers and identify which products are most important to them including those products where promotion impacts their purchase decision.
Micro Segment Builder Module
Create multi faceted customer segments with this invaluable and flexible tool.
Use this module to identify customers and build micro-segments and highly targeted campaign lists based upon specific purchase behaviours.
You can select customers based on:
The way you communicate with them
Their engagement with your company or specific stores
Their engagement with products, categories or brands
Their engagement with promotions, and
General customer attributes (e.g., demographics)
Profiles Module
Describe who shops your products, categories, stores, regions, or promotions.
Describe:
Who buys a product?
Who buys a brand?
Who shops in a store?
Who takes up a promotion?
Powerful features include:
Percentage of customers in each segment
Index against the base
Compare change in profile over two time periods
Compare change in profile between two products, categories, stores, regions, or promotions.
Busy Times Module
Understand when customers purchase your products – by time and day of week.
Use this module to understand when products are selling:
Optimal days and times for in-store demos and sampling
Best time to restock
Best time to have shipments of perishable goods arrive
Which day a promotion has the biggest impact
How buying behaviours change on given days
Four Quadrant Module
Visualize products, categories, stores, regions, promotions, customers or customer segments in a BCG style four quadrant matrix.
Visualize any attribute in your dataset (the above is just a sample)
Visualize on three dimensions (x-axis, y-axis, bubble size)
Apply 50+ retail KPIs independently to each dimension
Visualize not only on the KPIs but on absolute or percentage change between any two periods
Some example use cases:
Sales vs store distribution
Basket size vs frequency
Sales on promotion vs baseline sales
Plus literally thousands more
Shopper Decision Hierarchy Module
What decisions do customers make when they shop a category? What products can be substituted?
Use this module to understand how customers shop your category to optimize your planogram (i.e., if customers select on pack size before brand then arrange a planogram by pack size rather than by brand).
This module should also be used as the first point of a range review to understand how a customer looks at your categories to make:
An accurate determination of which product segments are in growth
Which are giving you the most sales
Which are substitutable and with which products
The module also allows you to select a view based on complementary vs substitutable products to understand cross-sell relationships within your category.
Top 1000 Module
Rank your products, categories, stores, regions, promotions, customers or customer segments by 50+ retail KPIs.
Rank on any attribute in your dataset (the above is just a sample)
Rank on 50+ retail KPIs
Rank not only on the KPIs but also on absolute or percentage change between any two periods
Graphically display the top or bottom 100
Table display top or bottom 1000
Export entire list (up to several million)
Promotion Portfolio Module
Understand the impact of promotions on the promoted items, the category and the entire store shop.
Use this module to analyse a category’s entire portfolio of promotions. The objective is to identify strongest and weakest promotions to inform future promotion planning decisions.
Basket Contents Module
Use this module to identify cross-sell and up-sell opportunities, and to identify candidates for promotions.
The module will tell you which other products are found in the basket with the focus product. These can be sorted by both “Found Together %” or by “Connection Strength”.
Gain Loss Module
An in depth look at what changes if a product is delisted, a new product introduced or a product was promoted.
Use this module to identify the impact of specific activities on a product and where the spend was transferred to or came from.
Answer questions such as:
Where does the spend go if I delist?
What is the impact of promotions on the category?
Does the introduction of a new product grow the category or merely cannibalize?
Lost Sales Module
Identify lost sales opportunities caused by stock outs.
This module will algorithmically predict both genuine stock outs and phantom stock outs. Export to Excel for sorting and distribution. The module has a merchandise view and a operations/logistics view.
Performance Module
An illustrative view highlighting the drivers of growth and decline. Helping you understand not just what happened, but why.
This module provides clarity as to which behavioural drivers to target to achieve our objectives through a revenue or gross profit lens.
Rapidly answer traditionally difficult and time consuming questions such as:
Have I attracted more or less shoppers?
Have I converted more or less of my foot traffic?
Have visits per customer increased or decreased?
Have units per visit increased or decreased?
Has price per unit increased or decreased?
This module can be used both strategically and tactically, analysis can be applied to any of the following:
SKUs
Brands
Categories
Promotions
Rapidly build “what if” forecasts to easily model complex behavioural scenarios
Range Optimization Module
What products bring in the most/least revenue? Does delisting this product impact on a certain customer?
Discover lost opportunities instantly by discovering where your best products are not sold.
Intelligent algorithms that predict both genuine stock outs and phantom stockouts.
Over 30 different metrics to instantly rank your product range and find your star performing products
Switch between a merchandise view and a operations/logistics view
Export to Excel for sorting and distribution
SKU KPIs Module
An interactive summary of 50+ retail category KPIs. Drill down each department to find the information you need at a SKU level.
Powerful features include:
Interactively expand your product categories to see growth and change down to a SKU level.
Colour coded to spot your best and worst products easily.
Categories or products on promotion are simple to spot with flags
Sort best to worst in one click
See how 11Ants can work for you. We can set you up with your own system, with some of your own demo data in a matter of hours.
