CRM
Now you can have instant and valuable insights to help you target the biggest opportunities, re-engage lapsed customers, maintain and care for your loyal customers and identify new customer segments.Do you know the key attributes of your core customer base? We make this easy and simple and can compare against any number of target market segments you track.
Easily create customer-specific deals based on a customers past shopping behaviour.
Discover the customers that are motivated by a marketing or product campaign.
Save and run your favourite reports to easily keep track of your key metrics – weekly unit sales, price changes, customer visits, basket sizes etc. Over 40 retail KPIs can be tracked.
Track the results of campaigns and promotions and easily compare against control groups.
Discover the true drivers of your promotions – who were the customers who engaged with your store more as a result.
Modules To Explore
We all know that understanding your customer is fundamental to your success. But how much of this understanding is based on ideals rather than true data insights. These modules track your customer behaviours and allow optimal marketing to the right person at the right time.
Gain Loss
An in depth look at what changes if a product is delisted, a new product introduced or a product was promoted.
Performance
An illustrative view highlighting the drivers of growth and decline. Understand not just what happened, but why.
Range Optimization
What products bring in the most/least revenue? Does delisting this product impact on a certain customer?
Key Measures Module
Use this module to understand what is happening to your key metrics.
50 + Retail KPIs applied to any pocket of business
Over 1 trillion possible permutations in real time
Exploratory / Multi Graph / Mini Dash Modes
Two Independent Measures
Line / Bar / Stacked Column / Table
Focus Period and two x Comparison Periods plus Change Analysis
Trends – Daily / Weekly / Monthly / Quarterly / Annual / Custom
Two Levels of drill down (on any nominated dimension)
Lost Sales Module
Identify lost sales opportunities caused by stock outs.
This module will algorithmically predict both genuine stock outs and phantom stock outs. Export to Excel for sorting and distribution. The module has a merchandise view and a operations/logistics view.
Gain Loss Module
An in depth look at what changes if a product is delisted, a new product introduced or a product was promoted.
Use this module to identify the impact of specific activities on a product and where the spend was transferred to or came from.
Answer questions such as:
Where does the spend go if I delist?
What is the impact of promotions on the category?
Does the introduction of a new product grow the category or merely cannibalize?
Range Optimization Module
What products bring in the most/least revenue? Does delisting this product impact on a certain customer?
Discover lost opportunities instantly by discovering where your best products are not sold.
Intelligent algorithms that predict both genuine stock outs and phantom stockouts.
Over 30 different metrics to instantly rank your product range and find your star performing products
Switch between a merchandise view and a operations/logistics view
Export to Excel for sorting and distribution
Performance Module
An illustrative view highlighting the drivers of growth and decline. Helping you understand not just what happened, but why.
This module provides clarity as to which behavioural drivers to target to achieve our objectives through a revenue or gross profit lens.
Rapidly answer traditionally difficult and time consuming questions such as:
Have I attracted more or less shoppers?
Have I converted more or less of my foot traffic?
Have visits per customer increased or decreased?
Have units per visit increased or decreased?
Has price per unit increased or decreased?
This module can be used both strategically and tactically, analysis can be applied to any of the following:
SKUs
Brands
Categories
Promotions
Rapidly build “what if” forecasts to easily model complex behavioural scenarios