Leveraging the significant investment already made in your loyalty program to truly understanding your customers better has moved from being a ‘nice idea’ to a fundamental to world-class retailing. Now stakeholders across your organization can answer some of the key questions which retailers have been grappling with for years.
But how much of this understanding is based on ideals rather than true data insights. These modules track your customer behaviours and allow optimal marketing to the right person at the right time.
Promotions and sales are now everyday events, but how do you know which ones actually generated sales and who bought the product on sale? These modules give you data insights into the promotions that worked.
Too many products? Where should they be located and with what? Who’s buying them? When? These common questions are answered simply and quickly with the following modules.
Tracking your customers via a loyalty program offers a wealth of data but now there is a gap between the data collected and the analysis involved to understand this data. These modules provide metrics which have previously been difficult and time consuming to generate.
Work with your suppliers and not against them. Allow either category or brand level access to any supplier, so they can’t see your entire business but can arrive at self service access to their brands, or the category as you define it. This can be deployed almost instantly.
If you're a business at the moment who doesn't understand your transactional information. If you're a business today that's spends all your time working at the level of aggregation where you have more questions after the meeting than you have on discussions around what's really happening. You need to be thinking in this space. I would absolutely recommend 11Ants.
When we first started using 11Ants it was within 48 hours that we had access to all our data. It was a really quick and easy process.
I have never seen anything quite like 11Ants Retail Insights Cloud. What this has the potential to do for retailers around the world is unimaginable.
What 11Ants Retail Insights Cloud just did in 60 seconds, we would routinely charge retailers $5K for, and it would take us a week to do.
When you said we could get all this functionality within a few hours of uploading our data, I simply didn’t believe it. But seeing is believing - 11Ants Retail Insights Cloud is amazing.
Using 11Ants Retail Insights Cloud we have seen certain trends that we hadn’t become aware of yet through our traditional systems and that’s allowed us to act straight away.