Resources

We are often asked the question – which browsers are 11Ants RAP, AAP and LAP compatible with? The answer: 11Ants solutions are compatible with: Windows 10, Edge, IE 11, Chrome and Safari. Also i...

A great article outlining how innovative convenience store operator Z Energy utilises 11Ants RAP for competitive advantage; and how they selected RAP after a national and international search for a so...

The New Zealand Sunday Star Times published a nice article about 11Ants Analytics yesterday. The full article can be read here: Retailers find analytic solutions Hamilton firm 11Ants Analytics is usin...

James Taylor has written an excellent white paper of broad interest to retailers: Building Customer Engagement and Loyalty in Retail. Within the paper Taylor highlights that the challenge for retailer...

It’s just over two years since the New York Times shocked half the free world with their article How Companies Learn Your Secrets – in particular in how they detailed that Target was aware...

Anyone involved in working with data will find this short series of articles and videos interesting and likely useful. The video of Kurt Vonnegut – describing stories as data arcs – is an ...

Marcel Corstjens and Rajiv Lal write a thought-provoking article discussing six myths about customer loyalty programs on the Harvard Business School Working Knowledge Forum. The one I would like to hi...