Find out more about your Product Range

Too many products? Where should they be located and with what? Who’s buying them? When? These common questions are answered simply and quickly with the following modules.

Key Measures Module

Use this module to understand what is happening to your key metrics.

Four Quadrant

Visualize products, categories, stores, regions, promotions, customers or customer segments in a BCG style four quadrant matrix.

SKU KPIs

An interactive summary of 50+ retail category KPIs. Drill down each department to find the information you need at a SKU level.

Shopper Decision Hierarchy

What decisions do customers make when they shop a category? What products can be substituted?

Top 1000

Rank your products, categories, stores, regions, promotions, customers or customer segments by 50+ retail KPIs.

Gain Loss

An in depth look at what changes if a product is delisted, a new product introduced or a product was promoted.

Basket Contents

Identify which products are purchased together.

Lost Sales

Identify lost sales opportunities caused by stock outs.

Range Optimization

What products bring in the most/least revenue? Does delisting this product impact on a certain customer?

Key Measures Module

Use this module to understand what is happening to your key metrics.
50 + Retail KPIs applied to any pocket of business

Over 1 trillion possible permutations in real time

Exploratory / Multi Graph / Mini Dash Modes

Two Independent Measures

Line / Bar / Stacked Column / Table

Focus Period and two x Comparison Periods plus Change Analysis

Trends – Daily / Weekly / Monthly / Quarterly / Annual / Custom

Two Levels of drill down (on any nominated dimension)

Four Quadrant Module

Visualize products, categories, stores, regions, promotions, customers or customer segments in a BCG style four quadrant matrix.
Visualize any attribute in your dataset (the above is just a sample)

Visualize on three dimensions (x-axis, y-axis, bubble size)

Apply 50+ retail KPIs independently to each dimension

Visualize not only on the KPIs but on absolute or percentage change between any two periods

Some example use cases:

Sales vs store distribution

Basket size vs frequency

Sales on promotion vs baseline sales

Plus literally thousands more

Shopper Decision Hierarchy Module

What decisions do customers make when they shop a category? What products can be substituted?

Use this module to understand how customers shop your category to optimize your planogram (i.e., if customers select on pack size before brand then arrange a planogram by pack size rather than by brand).

 

This module should also be used as the first point of a range review to understand how a customer looks at your categories to make:

An accurate determination of which product segments are in growth

Which are giving you the most sales

Which are substitutable and with which products

The module also allows you to select a view based on complementary vs substitutable products to understand cross-sell relationships within your category.

Top 1000 Module

Rank your products, categories, stores, regions, promotions, customers or customer segments by 50+ retail KPIs.
Rank on any attribute in your dataset (the above is just a sample)

Rank on 50+ retail KPIs

Rank not only on the KPIs but also on absolute or percentage change between any two periods

Graphically display the top or bottom 100

Table display top or bottom 1000

Export entire list (up to several million)

Basket Contents Module

Use this module to identify cross-sell and up-sell opportunities, and to identify candidates for promotions.
The module will tell you which other products are found in the basket with the focus product. These can be sorted by both “Found Together %” or by “Connection Strength”.

Gain Loss Module

An in depth look at what changes if a product is delisted, a new product introduced or a product was promoted.

Use this module to identify the impact of specific activities on a product and where the spend was transferred to or came from.

 

Answer questions such as:

Where does the spend go if I delist?

What is the impact of promotions on the category?

Does the introduction of a new product grow the category or merely cannibalize?

Lost Sales Module

Identify lost sales opportunities caused by stock outs.

This module will algorithmically predict both genuine stock outs and phantom stock outs. Export to Excel for sorting and distribution. The module has a merchandise view and a operations/logistics view.

Range Optimization Module

What products bring in the most/least revenue? Does delisting this product impact on a certain customer?
Discover lost opportunities instantly by discovering where your best products are not sold.

Intelligent algorithms that predict both genuine stock outs and phantom stockouts.

Over 30 different metrics to instantly rank your product range and find your star performing products

Switch between a merchandise view and a operations/logistics view

Export to Excel for sorting and distribution

SKU KPIs Module

An interactive summary of 50+ retail category KPIs. Drill down each department to find the information you need at a SKU level.

Powerful features include:

 

Interactively expand your product categories to see growth and change down to a SKU level.

Colour coded to spot your best and worst products easily.

Categories or products on promotion are simple to spot with flags

Sort best to worst in one click

See how 11Ants can work for you. We can set you up with your own system, with some of your own demo data in a matter of hours.