Promotions and sales are now everyday events, but how do you know which ones actually generated sales and who bought the product on sale? These modules give you data insights into the promotions that worked and they will tell you why they worked.
Four Quadrant
Visualize products, categories, stores, regions, promotions, customers or customer segments in a BCG style four quadrant matrix.
Top 1000
Rank your products, categories, stores, regions, promotions, customers or customer segments by 50+ retail KPIs.
Gain Loss
An in depth look at what changes if a product is delisted, a new product introduced or a product was promoted.
Performance
An illustrative view highlighting the drivers of growth and decline. Understand not just what happened, but why.
Promotion Portfolio
Understand the impact of promotions on the promoted items, the category and the entire store shop.
Promotion Evaluation Module
Advanced analysis of your latest promotional mailer in just a few clicks.
SKU KPIs
An interactive summary of 50+ retail category KPIs. Drill down each department to find the information you need at a SKU level.
Key Measures Module
Use this module to understand what is happening to your key metrics.
50 + Retail KPIs applied to any pocket of business
Over 1 trillion possible permutations in real time
Exploratory / Multi Graph / Mini Dash Modes
Two Independent Measures
Line / Bar / Stacked Column / Table
Focus Period and two x Comparison Periods plus Change Analysis
Trends – Daily / Weekly / Monthly / Quarterly / Annual / Custom
Two Levels of drill down (on any nominated dimension)
Four Quadrant Module
Visualize products, categories, stores, regions, promotions, customers or customer segments in a BCG style four quadrant matrix.
Visualize any attribute in your dataset (the above is just a sample)
Visualize on three dimensions (x-axis, y-axis, bubble size)
Apply 50+ retail KPIs independently to each dimension
Visualize not only on the KPIs but on absolute or percentage change between any two periods
Some example use cases:
Sales vs store distribution
Basket size vs frequency
Sales on promotion vs baseline sales
Plus literally thousands more
Promotion Portfolio Module
Understand the impact of promotions on the promoted items, the category and the entire store shop.
Use this module to analyse a category’s entire portfolio of promotions. The objective is to identify strongest and weakest promotions to inform future promotion planning decisions.
Top 1000 Module
Rank your products, categories, stores, regions, promotions, customers or customer segments by 50+ retail KPIs.
Rank on any attribute in your dataset (the above is just a sample)
Rank on 50+ retail KPIs
Rank not only on the KPIs but also on absolute or percentage change between any two periods
Graphically display the top or bottom 100
Table display top or bottom 1000
Export entire list (up to several million)
Gain Loss Module
An in depth look at what changes if a product is delisted, a new product introduced or a product was promoted.
Use this module to identify the impact of specific activities on a product and where the spend was transferred to or came from.
Answer questions such as:
Where does the spend go if I delist?
What is the impact of promotions on the category?
Does the introduction of a new product grow the category or merely cannibalize?
Performance Module
An illustrative view highlighting the drivers of growth and decline. Helping you understand not just what happened, but why.
This module provides clarity as to which behavioural drivers to target to achieve our objectives through a revenue or gross profit lens.
Rapidly answer traditionally difficult and time consuming questions such as:
Have I attracted more or less shoppers?
Have I converted more or less of my foot traffic?
Have visits per customer increased or decreased?
Have units per visit increased or decreased?
Has price per unit increased or decreased?
This module can be used both strategically and tactically, analysis can be applied to any of the following:
SKUs
Brands
Categories
Promotions
Rapidly build “what if” forecasts to easily model complex behavioural scenarios
Promotion Evaluation Module
Now you can create effective promotions targeted at not only selling more of one single product but create customer focused campaigns to successfully grow your business.
More than just how many products were sold. Using your loyalty data, we can show you much more valuable information:
Did you gain new customers?
Did your customers buy only the promoted products?
Did the customers who bought the promoted products spend more in store?
What was the profile of customers who bought this promotion?
SKU KPIs Module
An interactive summary of 50+ retail category KPIs. Drill down each department to find the information you need at a SKU level.
Powerful features include:
Interactively expand your product categories to see growth and change down to a SKU level.
Colour coded to spot your best and worst products easily.
Categories or products on promotion are simple to spot with flags
Sort best to worst in one click
See how 11Ants can work for you. We can set you up with your own system, with some of your own demo data in a matter of hours.
