Some example use cases:
Use this module to identify the impact of specific activities on a product and where the spend was transferred to or came from.
Answer questions such as:
This module provides clarity as to which behavioural drivers to target to achieve our objectives through a revenue or gross profit lens.
Rapidly answer traditionally difficult and time consuming questions such as:
This module can be used both strategically and tactically, analysis can be applied to any of the following:
Rapidly build “what if” forecasts to easily model complex behavioural scenarios
Powerful features include: