Use this module to identify customers and build micro-segments and highly targeted campaign lists based upon specific purchase behaviours.
You can select customers based on:
Powerful features include:
Use this module to understand when products are selling:
Some example use cases:
Use this module to understand how customers shop your category to optimize your planogram (i.e., if customers select on pack size before brand then arrange a planogram by pack size rather than by brand).
This module should also be used as the first point of a range review to understand how a customer looks at your categories to make:
The module also allows you to select a view based on complementary vs substitutable products to understand cross-sell relationships within your category.
This module provides clarity as to which behavioural drivers to target to achieve our objectives through a revenue or gross profit lens.
Rapidly answer traditionally difficult and time consuming questions such as:
This module can be used both strategically and tactically, analysis can be applied to any of the following:
Rapidly build “what if” forecasts to easily model complex behavioural scenarios