Identify your most and least valuable customers and set objectives for them.
Understand when customers purchase your products – by time and day of week.
Visualize products, categories, stores, regions, promotions, customers or customer segments in a BCG style four quadrant matrix.
Create multi faceted customer segments with this invaluable and flexible tool.
What decisions do customers make when they shop a category? What products can be substituted?
Rank your products, categories, stores, regions, promotions, customers or customer segments by 50+ retail KPIs.
An illustrative view highlighting the drivers of growth and decline. Understand not just what happened, but why.
Use this module to identify customers and build micro-segments and highly targeted campaign lists based upon specific purchase behaviours.
You can select customers based on:
Describe:
Powerful features include:
Use this module to understand when products are selling:
Some example use cases:
Use this module to understand how customers shop your category to optimize your planogram (i.e., if customers select on pack size before brand then arrange a planogram by pack size rather than by brand).
This module should also be used as the first point of a range review to understand how a customer looks at your categories to make:
The module also allows you to select a view based on complementary vs substitutable products to understand cross-sell relationships within your category.
This module provides clarity as to which behavioural drivers to target to achieve our objectives through a revenue or gross profit lens.
Rapidly answer traditionally difficult and time consuming questions such as:
This module can be used both strategically and tactically, analysis can be applied to any of the following:
Rapidly build “what if” forecasts to easily model complex behavioural scenarios