Find out more about your Customers

We all know that understanding your customer is fundamental to your success. But how much of this understanding is based on ideals rather than true data insights.  These modules track your customer behaviours and allow optimal marketing to the right person at the right time.

Key Measures Module

Use this module to understand what is happening to your key metrics.

Customer Scoring Module

Identify your most and least valuable customers and set objectives for them.

Busy Times Module

Understand when customers purchase your products – by time and day of week.

Four Quadrant

Visualize products, categories, stores, regions, promotions, customers or customer segments in a BCG style four quadrant matrix.

Micro Segment Builder

Create multi faceted customer segments with this invaluable and flexible tool.

Profiles

Describe who shops your products, categories, stores, regions, or promotions.

Shopper Decision Hierarchy

What decisions do customers make when they shop a category? What products can be substituted?

Top 1000

Rank your products, categories, stores, regions, promotions, customers or customer segments by 50+ retail KPIs.

Basket Contents

Identify which products are purchased together.

Performance

An illustrative view highlighting the drivers of growth and decline. Understand not just what happened, but why.

Key Measures Module

Use this module to understand what is happening to your key metrics.
50 + Retail KPIs applied to any pocket of business

Over 1 trillion possible permutations in real time

Exploratory / Multi Graph / Mini Dash Modes

Two Independent Measures

Line / Bar / Stacked Column / Table

Focus Period and two x Comparison Periods plus Change Analysis

Trends – Daily / Weekly / Monthly / Quarterly / Annual / Custom

Two Levels of drill down (on any nominated dimension)

Customer Scoring Module

Identify your most and least valuable customers and set objectives for them.
Use this module to rapidly build value segmentations of your customers and much more.

Build what-if scenario forecasts to quantify the impact of successfully influencing them.

Profile customers and identify which products are most important to them including those products where promotion impacts their purchase decision.

Micro Segment Builder Module

Create multi faceted customer segments with this invaluable and flexible tool.

Use this module to identify customers and build micro-segments and highly targeted campaign lists based upon specific purchase behaviours.

 

You can select customers based on:

The way you communicate with them

Their engagement with your company or specific stores

Their engagement with products, categories or brands

Their engagement with promotions, and

General customer attributes (e.g., demographics)

Profiles Module

Describe who shops your products, categories, stores, regions, or promotions.

Describe:

Who buys a product?

Who buys a brand?

Who shops in a store?

Who takes up a promotion?

Powerful features include:

Percentage of customers in each segment

Index against the base

Compare change in profile over two time periods

Compare change in profile between two products, categories, stores, regions, or promotions.

Busy Times Module

Understand when customers purchase your products – by time and day of week.

Use this module to understand when products are selling:

Optimal days and times for in-store demos and sampling

Best time to restock

Best time to have shipments of perishable goods arrive

Which day a promotion has the biggest impact

How buying behaviours change on given days

Four Quadrant Module

Visualize products, categories, stores, regions, promotions, customers or customer segments in a BCG style four quadrant matrix.
Visualize any attribute in your dataset (the above is just a sample)

Visualize on three dimensions (x-axis, y-axis, bubble size)

Apply 50+ retail KPIs independently to each dimension

Visualize not only on the KPIs but on absolute or percentage change between any two periods

Some example use cases:

Sales vs store distribution

Basket size vs frequency

Sales on promotion vs baseline sales

Plus literally thousands more

Shopper Decision Hierarchy Module

What decisions do customers make when they shop a category? What products can be substituted?

Use this module to understand how customers shop your category to optimize your planogram (i.e., if customers select on pack size before brand then arrange a planogram by pack size rather than by brand).

 

This module should also be used as the first point of a range review to understand how a customer looks at your categories to make:

An accurate determination of which product segments are in growth

Which are giving you the most sales

Which are substitutable and with which products

The module also allows you to select a view based on complementary vs substitutable products to understand cross-sell relationships within your category.

Top 1000 Module

Rank your products, categories, stores, regions, promotions, customers or customer segments by 50+ retail KPIs.
Rank on any attribute in your dataset (the above is just a sample)

Rank on 50+ retail KPIs

Rank not only on the KPIs but also on absolute or percentage change between any two periods

Graphically display the top or bottom 100

Table display top or bottom 1000

Export entire list (up to several million)

Basket Contents Module

Use this module to identify cross-sell and up-sell opportunities, and to identify candidates for promotions.
The module will tell you which other products are found in the basket with the focus product. These can be sorted by both “Found Together %” or by “Connection Strength”.

Performance Module

An illustrative view highlighting the drivers of growth and decline. Helping you understand not just what happened, but why.

This module provides clarity as to which behavioural drivers to target to achieve our objectives through a revenue or gross profit lens.

Rapidly answer traditionally difficult and time consuming questions such as:

Have I attracted more or less shoppers?

Have I converted more or less of my foot traffic?

Have visits per customer increased or decreased?

Have units per visit increased or decreased?

Has price per unit increased or decreased?

This module can be used both strategically and tactically, analysis can be applied to any of the following:

SKUs

Brands

Categories

Promotions

Rapidly build “what if” forecasts to easily model complex behavioural scenarios

See how 11Ants can work for you. We can set you up with your own system, with some of your own demo data in a matter of hours.