Tom Fuyala, Author at 11Ants Analytics Group

15 Jul When the Man Who Sparked the Customer Revolution Speaks…. We Listen

Posted at 14:49h in All Resources by Tom Fuyala

At 11Ants Analytics we've got a lot of respect for Don Peppers. Along with Martha Rogers, he's undoubtedly authored some of the most important books on managing customer relationships ever written. Their ground-breaking book The One to One Future: Building Customer Relationships One...

14 Jul Retailers Find Analytic Solutions

Posted at 14:43h in Press Releases by Tom Fuyala

The New Zealand Sunday Star Times published a nice article about 11Ants Analytics yesterday. The full article can be read here: Retailers find analytic solutions Hamilton firm 11Ants Analytics is using big data to help international firms such as Tesco and Procter & Gamble understand their customers...

16 May Building Customer Engagement and Loyalty In Retail

Posted at 14:41h in All Resources by Tom Fuyala

James Taylor has written an excellent white paper of broad interest to retailers: Building Customer Engagement and Loyalty in Retail. Within the paper Taylor highlights that the challenge for retailers is determining where to focus their predictive analytics and decision management efforts. He...

30 Apr The New Digital Divide – Retailers, Shoppers, and The Digital Influence Factor.

Posted at 14:33h in All Resources by Tom Fuyala

Deloitte in a new report discuss the impact of digital on retailing. There is much in this report and if you are a retailer that is interested in the impact of digital you should read it, if you are retailer that doesn't believe in the...

29 Apr How One Woman Hid Her Pregnancy from Big Data

Posted at 14:29h in All Resources by Tom Fuyala

It's just over two years since the New York Times shocked half the free world with their article How Companies Learn Your Secrets - in particular in how they detailed that Target was aware of a teenage girl's pregnancy prior to her father; in fact...

22 Apr Persuading with Data- HBR Insight Centre

Posted at 14:26h in All Resources by Tom Fuyala

Anyone involved in working with data will find this short series of articles and videos interesting and likely useful. The video of Kurt Vonnegut - describing stories as data arcs - is an interesting way of thinking about how to make presentation of data more...

15 Apr Buy a Scale on Amazon, and it thinks you’re a Drug Dealer

Posted at 14:20h in All Resources by Tom Fuyala

CNET carried an interesting article today which speaks volumes on how much retailers can learn by better understanding their transactional data, and how they can also use that data to help their other customers. The example is not exactly text book - but highlights the...

01 Apr Busting Six Myths About Customer Loyalty Programs

Posted at 14:16h in All Resources by Tom Fuyala

Marcel Corstjens and Rajiv Lal write a thought-provoking article discussing six myths about customer loyalty programs on the Harvard Business School Working Knowledge Forum. The one I would like to highlight is myth #1 ‘Loyalty programs don’t work in grocery stores where the margins are razor...

01 Apr Home Depot’s Focus on Growth Existing Stores Revenue

Posted at 14:13h in All Resources by Tom Fuyala

Dramatic illustration of capacity for growth within your existing retail stores. It begs the question – what price to understand your customer fully? To drive home the point, Blake said that in the third quarter Home Depot boosted revenue at existing U.S. locations by about $2 billion,...

Author: Tom Fuyala