Author: Tom Fuyala

The New Zealand Sunday Star Times published a nice article about 11Ants Analytics yesterday. The full article can be read here: Retailers find analytic solutions Hamilton firm 11Ants Analytics is using big data to help international firms such as Tesco and Procter & Gamble understand their customers...

James Taylor has written an excellent white paper of broad interest to retailers: Building Customer Engagement and Loyalty in Retail. Within the paper Taylor highlights that the challenge for retailers is determining where to focus their predictive analytics and decision management efforts. He...

Anyone involved in working with data will find this short series of articles and videos interesting and likely useful. The video of Kurt Vonnegut - describing stories as data arcs - is an interesting way of thinking about how to make presentation of data more...

Marcel Corstjens and Rajiv Lal write a thought-provoking article discussing six myths about customer loyalty programs on the Harvard Business School Working Knowledge Forum. The one I would like to highlight is myth #1 ‘Loyalty programs don’t work in grocery stores where the margins are razor...