April 2014

Anyone involved in working with data will find this short series of articles and videos interesting and likely useful. The video of Kurt Vonnegut - describing stories as data arcs - is an interesting way of thinking about how to make presentation of data more...

Marcel Corstjens and Rajiv Lal write a thought-provoking article discussing six myths about customer loyalty programs on the Harvard Business School Working Knowledge Forum. The one I would like to highlight is myth #1 ‘Loyalty programs don’t work in grocery stores where the margins are razor...