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Product Substitution Module

How loyal are customers to a brand or product?

By understanding which products command the greatest customer loyalty and which are more easily substituted, you are able to make more customer-centric decisions.

This module will enable you to answer questions such as:

  • What would be the impact of delisting a product?
  • What would be the impact of a bring in a new product?
  • How are different suppliers products performing?
  • How loyal are customers to various products, brands or other products dimensions (e.g. size, packaging)?