Product Substitution Module
How loyal are customers to a brand or product?
By understanding which products command the greatest customer loyalty and which are more easily substituted, you are able to make more customer-centric decisions.
This module will enable you to answer questions such as:
- What would be the impact of delisting a product?
- What would be the impact of a bring in a new product?
- How are different suppliers products performing?
- How loyal are customers to various products, brands or other products dimensions (e.g. size, packaging)?