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Performance Module

An illustrative view highlighting the drivers of growth and decline. Helping you understand not just what happened, but why.

This module provides clarity as to which behavioural drivers to target to achieve our objectives through a revenue or gross profit lens. Rapidly answer traditionally difficult and time consuming questions such as:

  • Have I attracted more or less shoppers?
  • Have I converted more or less of my foot traffic?
  • Have visits per customer increased or decreased?
  • Has spend per visit increased or decreased?
  • Have units per visit increased or decreased?
  • Has price per unit increased or decreased?

This module can be used both strategically and tactically, analysis can be applied to any of the following:

  • SKUs
  • Brands
  • Categories
  • Promotions

Rapidly build “what if” forecasts to easily model complex behavioural scenarios.