Micro Segment Builder Module
Create multi faceted customer segments with this invaluable and flexible tool.
Use this module to identify customers and build micro-segments and highly targeted campaign lists based upon specific purchase behaviours.
You can select customers based on:
- The way you communicate with them
- Their engagement with your company or specific stores
- Their engagement with products, categories or brands
- Their engagement with promotions, and
- General customer attributes (e.g., demographics)