Gain Loss Module
An in depth look at what changes if a product is delisted, a new product introduced or a product was promoted.
Use this module to identify the impact of specific activities on a product and where the spend was transferred to or came from.
Answer questions such as:
- Where does the spend do if I delist?
- What is the impact of promotions on the category?
- Does the introduction of a new product grow the category or merely cannibalize?