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Gain Loss Module

An in depth look at what changes if a product is delisted, a new product introduced or a product was promoted.

Use this module to identify the impact of specific activities on a product and where the spend was transferred to or came from.

Answer questions such as:

  • Where does the spend do if I delist?
  • What is the impact of promotions on the category?
  • Does the introduction of a new product grow the category or merely cannibalize?