Leveraging the significant investment already made in your loyalty program to truly understanding your customers has moved from being a ‘nice idea’ to a fundamental to world-class retailing. Now stakeholders across your organization can answer some of the key questions retailers have been grappling with for years.
Who are your high value customers? What do they buy and when do they shop? How sensitive to promotions are they?
When a product is on promotion what is the true impact? New shoppers to your store? New shoppers to the category? Switching brands within the category? Or just cannibalizing sales?
What is the profile of my shopper and how does it differ by product, brand or category?
What is the impact of brands purchased on basket size by customer segment?
If you're a business at the moment who doesn't understand your transactional information. If you're a business today that's spends all your time working at the level of aggregation where you have more questions after the meeting than you have on discussions around what's really happening. You need to be thinking in this space. I would absolutely recommend 11Ants.
When we first started using 11Ants it was within 48 hours that we had access to all our data. It was a really quick and easy process.
I have never seen anything quite like 11Ants Retail Insights Cloud. What this has the potential to do for retailers around the world is unimaginable.
What 11Ants Retail Insights Cloud just did in 60 seconds, we would routinely charge retailers $5K for, and it would take us a week to do.
When you said we could get all this functionality within a few hours of uploading our data, I simply didn’t believe it. But seeing is believing - 11Ants Retail Insights Cloud is amazing.
Using 11Ants Retail Insights Cloud we have seen certain trends that we hadn’t become aware of yet through our traditional systems and that’s allowed us to act straight away.
11Ants usability is intuitive, pictorial and fresh. Purpose built modules allow users to drill into data quicker and easier than ever before in a simple interface. Data interrogation by any team member.
The cloud based solution means retailers can unlock value from loyalty programs quickly and without risking money, months (or years) on implementation. De-risk data analytics.
Our retailers love that they can extract truly actionable insights from their data so easily and so fast.
Watch our video to learn about the five challenges retailers face and how 11Ants can turn this into five strategies for five percent growth.