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11Ants Customer Response Analyzer

Slash marketing costs by understanding how customers are likely to behave before investing resources in attempting to influence them!

11Ants Customer Response Analyzer is breakthrough software which empowers marketers to target those customers statistically most likely to respond to a marketing offer. This allows marketers to concentrate resources on those prospects who are most likely to convert, and conversely avoid wasting resources on those unlikely to.

• Identify who is likely to respond to a marketing campaign.
• Identify who is likely to become a high value customer - so your sales force can focus on the high value opportunities.
• Identify who is likely to respond to an up-sell / upgrade relating to a specific product.

11Ants Customer Response Analyzer allows marketers to:

• Assign a propensity score to customers representing their likelihood of responding to a given marketing offer.
• Calculate the optimal number of prospects to contact to maximize the profitability of a given campaign.
• Perform what if-scenarios on various spends on retention offers and delivery channels.
• Select the precise prospects to target in a given campaign.
• Obtain insights into the proven predictors of response, and the relative importance of these factors.
• Obtain drill down view of detail of profile of a responder versus a non-responder.
• Understand the drivers of the underlying predictive model with informative and intuitive graphs.

11Ants Customer Response Analyzer delivers this information in minutes or hours, not days or weeks and is simple enough to be used by non-technical users, yet powerful enough to assist accomplished analytics experts. In a benchmarking exercise a novice user was able to beat 84% of the expert contestants in an international predictive analytics contest (see KDD Cup 2009). It is desktop software which interfaces with Microsoft Excel for convenience and ease of use.

Customer scoring can be performed from within 11Ants Customer Response Analyzer, or for large numbers of customers (millions upwards) scoring can be performed in-database with 11Ants Predictor.

More information about 11Ants Customer Responce Analyzer.