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11Ants Customer Churn Analyzer |
11Ants Customer Churn Analyzer™ empowers you to rapidly identify customers at risk of churning. The solution is easy to use and does not have a steep learning curve, or require expensive and time consuming training courses. Anyone can be building powerful customer churn models within minutes!
11Ants Customer Churn Analyzer is breakthrough software which empowers marketers to identify those customers statistically most at risk of churning. With this information in hand marketers can put in place retention campaigns that they will know to be targeted and profitable. Resources are focused on those identified as it risk and not wasted on those that are unlikely to churn. Identify who is at risk of churning. 11Ants Customer Churn Analyzer allows marketers to:
- Assign a propensity score to customers representing their likelihood of churning.
- Calculate the optimal number of customers to contact to maximize the profitability of a given retention campaign.
- Select the precise customers to target in a retention campaign.
- Perform what if-scenarios on various spends on retention offers and delivery channels.
- Obtain insights into the proven predictors of churn, and the relative importance of these churn factors.
- Obtain drill down view of detail of profile of a churner versus a non-churner.
- Understand the drivers of the underlying predictive model with informative and intuitive graphs.
11Ants Customer Churn Analyzer delivers this information in minutes or hours, not days or weeks and is simple enough to be used by non-technical users, yet powerful enough to assist accomplished analytics experts. In a benchmarking exercise a novice user was able to beat 84% of the expert contestants in an international predictive analytics contest (see KDD Cup 2009). It is desktop software which interfaces with Microsoft Excel for convenience and ease of use. Customer scoring can be performed right in 11Ants Customer Churn Analyzer or for large numbers of customers (millions upwards) scoring can be performed in-database with 11Ants Predictor.
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