TRANSFORM YOUR RETAIL DATA INTO ACTIONABLE CUSTOMER STORIES

The elephant in the room... "We've invested heavily in our loyalty program and know we are sitting on a largely unexploited data goldmine, but the stories we hear of lengthy and often failed retail data implementation projects leave us feeling nervous. If only there was a way to drop our existing data into a solution and watch it come to life and deliver us value a few hours later..."

The elephant in the room... "We've invested heavily in our loyalty program and know we are sitting on a largely unexploited data goldmine, but the stories we hear of lengthy and often failed retail data implementation projects leave us feeling nervous. If only there was a way to drop our existing data into a solution and watch it come to life and deliver us value a few hours later..."

I have never seen anything quite like RAP. What this has the potential to do for retailers around the world is unimaginable.
— Executive, Major Grocery Retailer
What RAP just did in 60 seconds, we would routinely charge retailers $5K for, and it would take us a week to do.
— Consultant, Analytics Consulting Company
You have something that will change the way that the industry uses the vast amount of data that is currently collected but not used.
— Category Manager, Global 50 CPG Company
When you said we could get all this functionality within a few hours of uploading our data, I simply didn’t believe it. But seeing is believing - RAP is amazing.
— Executive, Major Homewares Retailer
Using RAP we have seen certain trends that we hadn’t become aware of yet through our traditional systems and that’s allowed us to act straight away.
— Executive, Major Gas and Convenience Retailer

THE FIVE COMMON RETAIL DATA CHALLENGES


  • CHALLENGE 1: Data is captured but not utilized

Large investment in loyalty generating large volumes of valuable customer data, but no systems able to leverage this.

  • CHALLENGE 2: THE CUSTOMER IS NOT CENTRAL TO THE DECISION MAKING PROCESS

Financial and product focus dominate as these are the data points available to the business users to make and review decisions.

  • Challenge 3: No ways to obtain insights quickly or cost effectively

Customer data that does exist is not directly accessible to business users - thus creating a bottleneck. The question which can't be answered quickly won't be asked.

  • Challenge 4: Expertise within business to access insights

People required to access and make use of customer data assets are scarce and expensive. 

  • Challenge 5: To resolve all of the above and become more customer-centric requires a leap of faith

Traditional approaches demand significant financial and time investment, and therefore commensurate risk.

If you're interested to learn how each of these money-costing challenges can be made to disappear within 14 days contact us for a demo.


What is 11Ants RAP?

11Ants RAP is a cloud-based customer science platform which drives retail growth in medium to large retailers. 11Ants RAP begins with the assumption that there is a huge amount of unrealized value in the transactional data you gather and store - telling detailed and actionable stories about your customers and their behaviour:  what they buy, what they don't, when they shop, how often, how price sensitive they are, and much, much more. 

Traditionally solutions of this type have required millions of dollars of investment and months to years of implementation time. RAP is cloud-based which means you connect it to your data and you are ready to go, most of our customers are up and running within fourteen days. No big scary commitment either, just a simple monthly subscription fee with no lock-in.

Category Performance Module - Understand how your categories are performing from a customer-centric perspective.

MERCHANDIZING & OPERATIONS

Product Substitution Module

When rationalizing a category consider which products/brands are evidenced to be substitutable, to help make decisions which won't adversely impact the category or the store shop in general.

Promotion Impact Module

How successful was our promotion? What was the decomposition of the promotion drivers? (e.g. same customers buying more? more customers?, etc.) Learn more...

Cross-Sell Opportunity Module

Which stores can improve their cross-sell performance? And what is it worth to the company? What is it worth to the store manager? What actions should they take to increase performance?

Company Performance Module

How is our company performing on customer-centric metrics? What were the drivers of growth decline?

Category Performance Module

How are our categories performing on customer-centric metrics? What were the drivers of growth or decline?

Category Drill Down Module

Rapid dynamic drill down to identify the departments, categories and products which contributed to growth decline.

Territory Drill Down Module

Rapid dynamic drill down to identify the departments, categories and products which contributed to growth decline.

Supplier Modules

Resell insights (rather than data) to your suppliers. Capture a larger part of their trade spend in a way that benefits you both.

A Suite of Customer Science Modules

The RAP Customer Science modules provide a strategic and tactical framework for retail growth. The modules include: Company Performance Module, Category Performance Module, Category Drill Down Module, Territory Drill Down Module, Promotion Impact Module, Cross-Sell Opportunity Module, Customer Retention Module, Loyalty Participation Module, Product Customer Profile Module, Product Substitution Module, Mailing List Builder Module and Look-Alike Customer Module. More information about the modules can be found below.

Customer Value Segment Module - Use this module to segment and understand the contribution and importance of different customer segments on the two key value dimensions of frequency and spending behaviour.

MARKETING

Customer Value Segmentation Module

Which customers are my high value customers? Which are unengaged? Which offer us the best opportunity to build baskets? Which offer us the best opportunity to increase frequency of visit? Learn more...

Customer Behavioural Segmentation

Which categories are my customers engaging with? Which are they not engaging with? What are the logical opportunities to build their baskets? Learn more...

Customer 'Related Purchases Module'

What other products/categories/brands do my customers who buy x buy?

Customer Retention Module

Which stores have the largest churn problem? What is it costing the company? What is it costing the store manager? What actions should they take to remedy?

Loyalty Participation Module

Which stores have the highest loyalty card swipe rate? Which the lowest? What do the underperformers need to do to increase performance?

Product Customer Profile

What is the profile of the shopper who shops this product/brand/category?

Micro-Segment and Campaign Builder Module

Rapidly identify customers with pin-point accuracy. Build and size and build mailing lists based upon: available communication methods, engagement with your store, engagement with specific products/brands/categories, and other customer attributes. No more SQL queries - self service to the business user or analyst.

Discover Similar Customers Module

Identify customers who 'look like' customers who purchase a product/brand/category, but have not yet. Utilizes powerful predictive analytics with machine learning algorithms, but all self-service to the business user.