Retail Growth Driven by Customer Science

The elephant in the room - we consider ourselves to be a customer-centric retailer, but all of the information we make our major and minor decisions from is product-centric. It's time for a new dialogue - introducing 11Ants RAP.

The elephant in the room - we consider ourselves to be a customer-centric retailer, but all of the information we make our major and minor decisions from is product-centric. It's time for a new dialogue - introducing 11Ants RAP.

Which retailers love RAP?

You are a medium to large size retailer who would like to become more customer centric.

You have a loyalty program or other method of linking transactions to customers.

You would like everyone in the company to have the same view.

You have been collecting and storing transactional data for years but never discovered a clear way to add value to it.

You don't have millions of dollars of budget to spend on a solution and like the idea of monthly subscription fee you can cancel at any time.


What is 11Ants RAP?

11Ants RAP is a cloud-based customer science platform which drives retail growth in medium to large retailers. RAP begins with the assumption that there is a huge amount of unrealized value in the transactional data you gather and store - telling detailed stories about your customers and their behaviour:  what they buy, what they don't, when they shop, how often, how price sensitive they are, and much more. 

Traditionally solutions of this type have required millions of dollars of investment and months to years of implementation time. RAP is cloud-based means you put your data into it and you are ready to go, most of our customers are up and running within fourteen days. No big scary commitment either, just a simple monthly subscription fee which you can walk away from at any time.

Category Performance Module - Understand how your categories are performing from a customer-centric perspective.

MERCHANDIZING & OPERATIONS

Product Substitution Module

When rationalizing a category consider which products/brands are evidenced to be substitutable, to help make decisions which won't adversely impact the category or the store shop in general.

Promotion Impact Module

How successful was our promotion? What was the decomposition of the promotion drivers? (e.g. same customers buying more? more customers?, etc.)

Cross-Sell Opportunity Module

Which stores can improve their cross-sell performance? And what is it worth to the company? What is it worth to the store manager? What actions should they take to increase performance?

Company Performance Module

How is our company performing on customer-centric metrics? What were the drivers of growth decline?

Category Performance Module

How are our categories performing on customer-centric metrics? What were the drivers of growth or decline?

Category Drill Down Module

Rapid dynamic drill down to identify the departments, categories and products which contributed to growth decline.

Territory Drill Down Module

Rapid dynamic drill down to identify the departments, categories and products which contributed to growth decline.

Supplier Modules

Resell insights (rather than data) to your suppliers. Capture a larger part of their trade spend in a way that benefits you both.

A Suite of Customer Science Modules

The RAP Customer Science modules provide a strategic and tactical framework for retail growth. The modules include: Company Performance Module, Category Performance Module, Category Drill Down Module, Territory Drill Down Module, Promotion Impact Module, Cross-Sell Opportunity Module, Customer Retention Module, Loyalty Participation Module, Product Customer Profile Module, Product Substitution Module, Mailing List Builder Module and Look-Alike Customer Module. More information about the modules can be found below.

Cross-Sell Opportunity Module - Add some science to the cross-sell process, understand where the easiest opportunities for revenue exist in your chain.

MARKETING

Customer Retention Module

Which stores have the largest churn problem? What is it costing the company? What is it costing the store manager? What actions should they take to remedy?

Loyalty Participation Module

Which stores have the highest loyalty card swipe rate? Which the lowest? What do the underperformers need to do to increase performance?

Product Customer Profile

What is the profile of the shopper who shops this product/brand/category?

Mailing List Builder Module

Rapidly size and build mailing lists based upon: available communication methods, engagement with your store, engagement with specific products/brands/categories, and other customer attributes. No SQL queries - self service to the business user.

Look-Alike Customer Module

Identify customers who 'look like' customers who purchase a product/brand/category, but have not yet. Utilizes powerful predictive analytics with machine learning algorithms, but all self-service to the business user.