11Ants is the self-service behavior analytics platform retailers need to make better informed decisions. It gives everyone the ability to effortlessly explore customer data, answering all the behavior-related questions they might have - which frees up data analysts to focus on more strategic work.
Self service analytics for everyone
Scales to the largest retailers
40+ customer behavior modules
Works with all loyalty / POS systems
Operational in days, not months
Almost no user training required
For Category
Managers
Gain a deeper understanding of your category with 11Ants. From promotion design to performance analysis, substitution insights to cannibalization impact, and instant, pre-formatted category reports, 11Ants is the essential tool to decode your category and your customers.
For Loyalty
Managers
11Ants delivers the vital insights you need to understand, optimize, and enhance your loyalty program—customer by customer, segment by segment. It even provides personalized recommendations on what to promote to drive higher spending. If loyalty is your focus, 11Ants is your key to the next level.
For Analytics
Teams
11Ants is your productivity supercharger. With instant access to data you can boost your output 10X and empower internal teams to answer their own queries—so you can focus on strategic initiatives instead of getting bogged down in endless behavior related questions.
For Executives
With better informed teams you can expect business performance to improve. Deeper insights translate to better gross margin and business growth, which is what every grocer is looking for. There’s also the option to monetize your data with your suppliers which has the potential to drive new high margin revenue streams.
Over 4,000 retail stores in seven countries perform better thanks to 11Ants.
11Ants is an essential retail analytics system for grocers
11Ants has the power to transform the way retailers think about their customers. It helps them deliver better financial outcomes by giving them the insights they need to really put customers at the heart of everything they do.
When we first saw 11Ants we basically sat there with our jaws on the floor, thinking can I have this? Can I have this now?
Simon Foley
Data & IT Manager, Farro.
"If we took 11Ants out, it would just leave a gaping chasm."
Bryce Howard
CEO, Farro.
Jobs that took me up to three days are now done within fifteen minutes.
Simon Foley
Data & IT Manager, Farro.
11Ants is a really important part of our business. We are so much closer to the retailer because of you guys.
GM Sales
Supplier to Retailer
Why Retailers Choose 11Ants
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Self-service, easy to use, minimal training required
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Actionable insights without the complexity of BI tools
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Drive loyalty with deep, data-backed customer understanding
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Strengthen supplier ties through insightful data sharing
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Deliver personalised experiences at the shopper level
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No need for SQL or Excel – intuitive, user-friendly platform
Capabilities
11Ants gives everyone the ability to explore customer behaviour without needing to engage an analyst. And with enhanced understanding everyone can make better informed decisions.
Whether it’s working out who your most profitable customers are, analysing an existing promotion, running category analysis or figuring out if your loyalty program is working, 11Ants puts the data you need at your fingertips - instantly. It’s so easy to use, seemingly complex analytics can be completed by anyone in minutes rather than days. You just need to know what questions to ask!
Data Monetisation
The analytics 11Ants provides is of incredible value to suppliers who typically don’t have great insight into what’s being sold to who.
11Ants allows you to invite your suppliers to see the data that’s relevant to them. If you are anything like many of our existing customers, you can sell this access to your suppliers, generating a new high-margin revenue stream that covers the costs of 11Ants many times over.
FAQs
How does my data get into 11Ants
If your system can export tab-delimited text files, integration with 11Ants is seamless. You can choose to manually trigger uploads or set up automated daily uploads for a hands-free experience.
Is my data secure?
Yes, your data is kept entirely separately from all other 11Ants customers in Microsoft's Azure cloud hosting environment. We have implemented a comprehensive information security management system (ISMS) and employ various strategies, controls, policies and measures to ensure your data remains secure. Our security measures include encryption techniques, firewalls, and password protection, ensuring that your data is protected and accessible only to individuals who need it to carry out their job.
How do users get trained?
Most users only need a really small amount of training to get started and we run training and onboarding sessions for all new users. We also run a ‘train the trainer’ program to ensure that super-users have access to all the information they need to support internal users.
What’s the cost of 11Ants?
The cost of 11Ants depends on how much data you want to analyse and how big your operation is. Please get in touch for a quote.
How long does it take to get set up?
Unlike getting complex dashboard or BI systems set up, 11Ants is really quick. Most customers are up and running in as little as two weeks, with some up and running same day! Like anything, it depends on how easy it is to access the required loyalty transaction data.
What is the ROI on 11Ants?
Depending on how the platform is embedded, the system can pay back in as little as a few weeks. By acting as a force multiplier for analysts (giving one analyst the ability to do the work of three) a business case can be written very easily. And if you factor in the margin improvements that flow as a result of people making better / more informed decisions as a result of 11Ants the ROI can easily be hundreds of percent, if not thousands.
